McLuhan characterises the medium as “any extension of ourselves or our senses (McLuhan 1964).” Frequently, McLuhan proposes that a sledgehammer broadens our arm and that the wheel expands our legs and feet (Federman 2004). With this example, McLuhan is demonstrating that every medium empowers us to accomplish beyond what our bodies could do without anyone else (Eudaimonia, 2016). 

The medium of language expands our musings from our psyche out to other people (Eudaimonia, 2016). Additionally, since our contemplations are the consequence of our individual tactile experience (McLuhan and Fiore 1967), we could think about discourse as a type of switched senses (Meyrowitz 2001). While ordinarily, our senses bring the world into our brains, speech takes our sensorially, formed personalities out to the world (McLuhan 2016).

I have remediated, Marshall McLuhan’s claim that ‘the medium is the message’ (McLuhan 1964), by creating a gif. As the concept of McLuhan in the gif is to show “form”, and that the technology that we are provided with, shapes us. The representation of McLuhan in the TV is to depict the message that we ignore “the power of form”, and the other McLuhan is showing how this form is shaping our experience.

McLuhan dependably thought of a “medium” in the sense of a “developing medium” (McLuhan 1964), in this way a medium, an “extension” of our body or senses or our muses, is anything from which a change rises  (Federman 2004). Furthermore, since some progress rises out of all that we consider or make, the majority of our developments, advancements, thoughts and goals are McLuhan media (McLuhan 2008). For example, smartphones are a medium that broadens our social network, our quick access to unlimited amounts of data and as our gaming console (Eudaimonia, 2016).

McLuhan additionally discloses to us that a “message” is, “the change in scale or pace or pattern (McLuhan 1964)” that another creation or advancement, for example, a medium brings into human issues (McLuhan 2008). Therefore, the message of a report or newscast is not merely the news stories themselves (McLuhan 2016), yet an adjustment in the open frame of mind towards a subject of the news or the production of an atmosphere of dread because of the news (Federman 2004). 

A McLuhan message dependably instructs us to look past the undeniable and look for the non-evident changes or impacts that are empowered, upgraded, quickened or reached out by the new thing (McLuhan 2008). At last, we have the meaning of “the medium is the message (McLuhan 1964),” as we can know the nature and attributes of anything we consider or make “the medium” by temperance of the progressions that outcome from it “the message” (McLuhan 1964). McLuhan cautions us that the substance of a medium frequently occupies us, that blinds us to the character of the medium that is its impact or its message (Federman 2004).

With this being said, our smartphones have radically reshaped our capacity to impart, yet it has significantly changed how we convey and our use of shared learning (McLuhan 2016). In the process we have quit composing by hand, overlooked how to spell and lost our aptitudes to remember and recover information or data (McLuhan 2008).

In McLuhan’s words, “this is merely that the personal and social consequences of any medium, that is, of any extension of ourselves, result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology (McLuhan 1964).”

For what reason is this comprehension of “the medium is the message”(McLuhan 1964) particularly helpful? Well, it discloses to us that seeing a change in our “cultural or societal ground conditions” demonstrates the nearness of another message (Carey 1967), that is, the effects of another medium (Federman 2004). With this early cautioning, we can set out to describe and recognise the new medium before it ends up evident to everybody else, a procedure that frequently takes years or even decades (McLuhan 2008).

References: 

Carey, J, W, 1967, Harold Adams Innis and Marshall McLuhan, The Antioch Review, vol 27,  no. 1, pp.5-39.

Eudaimonia, 2016, The Medium is the Message by Marshall McLuhan, Animated Book Review, December 7 2016, viewed 23 March 2019, <https://medium.com/@obtaineudaimonia/the-medium-is-the-message-by-marshall-mcluhan-8b5d0a9d426b>

Federman, M, 2004, What is the Meaning of the Medium is the Message?, July 23 2004, viewed 24 March 2019, <http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm>

McLuhan, A, 2016, The Meaning of ‘Medium is the Message’, September 10 2016, viewed 22 March 2019, <https://medium.freecodecamp.org/the-meaning-of-medium-is-the-message-9bbe732869a7>

McLuhan, E, 2008, Marshall McLuhan’s Theory of Communication, The Yegg, Global media journal, Canadian edition, vol 1, no 1, pp.25-43

McLuhan, M, (1964) ’The Medium is the Message’, in Understanding Media, The Extensions of Man, New York, Signet, McGraw Hill, pp.1-18. 

McLuhan, M, & Fiore, Q, 1967, ‘”The medium is the message.” Revised edition (ed.), media & cultural studies,Blackwell Publishing, New York, pp. 32-42.

Meyrowitz, J, 2001, Morphing McLuhan: Medium theory for a new millennium, In Proceedings of the Media Ecology Association, vol 2, no 1, pp. 8-22.