Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. – Tom Kelley
The interesting challenges of embracing digital transformations within design exists in the new and innovative ideas to increase the value of a project (Burggraaf 2017). The challenge of idea creation for an individual stems from the absence of an ideation method and culture (Forsey 2018). For instance a person could have an idea, but may have difficulty to pitch it to their audience, who in turn, may lack the processes for confirming, organising, and building up these ideas or thoughts (Cagan and Goucher-Lambert 2019). To make this culture for innovative idea creation, you should start with:
Enable the individual with the idea to look for advice – Arno Burggraaf
Stage 1: The initial phase in making this a reality is to make an idea suggestion process (Burggraaf 2017). You ought to have a notable process for seeking advice for your idea (for example tweet your idea, or have a discussion about your idea in tutorials for review) (Liu et al 2019). Many people motivate others to push out their ideas with recommendations or suggestions (Henderson et al 2019). If the idea fits the undertaking objectives, you would then be able to process with your pitch (Burggraaf 2017).
Stage 2: The process should proceed with the idea maker pitching their plan to the coordinator, tutor and or audience to get recommendations or approval to pitch the idea to a relevant niche audience (Burggraaf 2017). Amid this progression, the exposure of your pitch should give direction on your idea, which should empower or enable the idea maker to begin prototyping (Goh 2017).
Ideate, Brainstorming Stage: This was my thought and ideas process.
References:
Burggraaf, A, 2017, 4 Stages for Creating an Innovative Ideation Process within Your Organization, viewed 16 March 2019 <https://www.mendix.com/blog/4-stages-creating-innovative-ideation-process-within-organization/>
Forsey, C, 2018, How to Use Ideation Sessions to Develop Your Best Ideas Yet 16 March 2019 <https://blog.hubspot.com/marketing/ideation>
Goh, F, 2017, CORPORATE IDEATION: WHY IDEAS DIE AND HOW TO REVIVE THEM, viewed 16 March 2019 <https://www.collectivecampus.com.au/blog/corporate-ideation-revive-ideas>
Cagan, J, and Goucher-Lambert, K, 2019, Crowdsourcing inspiration: Using crowd generated inspirational stimuli to support designer ideation, Design Studies, vol 61, no 1, pp.1-29.
Henderson, D, Jablokow, K, Daly, S, McKilligan, S, Silk, E, and Bracken, J, 2019, Comparing the Effects of Design Interventions on the Quality of Design Concepts as a Reflection of Ideation Flexibility, Journal of Mechanical Design, vol 141, no 3, pp.1-11
Liu, A, Wang, Y, Teo, I, and Lu, S, 2019, Constraint management for concept ideation in conceptual design, CIRP Journal of Manufacturing Science and Technology, vol 24, no 1, pp.35-48.